Mercadona has expanded its gluten-free product line with new additions that solidify its commitment to this market segment. Among the most notable novelties are certified gluten-free oat flakes and gluten-free gnocchi from the Hacendado brand, designed to provide safe breakfasts and meals for coeliac individuals.
The inclusion of certified gluten-free oats is particularly significant, as this ingredient has caused doubts among consumers for years due to frequent cross-contamination with gluten-containing cereals. The specific certification offers greater assurance and expands the possibilities for use in breakfasts, granolas, or homemade recipes.
Meanwhile, the gluten-free gnocchi respond to a growing demand for practical, ready-to-prepare products. In a market where consumers seek quick solutions without compromising food safety, these types of products are gaining prominence. Hacendado thus joins a trend that other distribution chains have already reinforced: expanding the gluten-free assortment beyond bread and pastries.
Mercadona’s strategy also reflects an evolution in the behavior of coeliac consumers, who are no longer just looking for basic products, but also variety, convenience, and competitive pricing. The presence of gluten-free options in private label brands further helps to democratize access to this type of food, which has traditionally been more expensive and less available.
The strengthening of this range confirms that the gluten-free market continues to grow and diversify. For many families, these new additions are not just a commercial launch, but a tangible improvement in their daily routine and their ability to shop with fewer restrictions.
More gluten-free product news: El Granero Integral launches new gluten-free superporridges and the 2026 trends in gluten-free bread and snacks.
Source: Mercadona, Singlutenfacil.es and Digital de Madrid, April 2026.
